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How Niche Markets Benefit from Custom Packaging Solutions

Posted by Carla Colwell
26th June, 2024

Niche markets are thriving in today’s diverse marketplace, presenting opportunities for manufacturers of all sizes. With consumer demand and expectations increasing, custom packaging solutions can help to enhance appeal, while optimising production and functionality behind the scenes.

As experienced packaging machinery manufacturers, we know that specialised products in niche markets require unique tailoring. This is why certain sectors benefit most from custom packaging solutions and we are here to guide you through. 


What is a niche market?

Niche markets offer products that cater to a specific group of people, fulfilling unique needs, tastes or preferences. Some examples of niche markets might be:

Often, niche market manufacturers run smaller operations, managing multiple product runs or short runs of specialist products. When this is the case, manual production and packaging lines can be typically resource heavy and lack the consistency needed to compete with bigger brands.

Packaging materials in niche markets can vary depending on the expectations of the consumer. This often means that packaging machinery must be able to perform to specific requirements and this is where a custom packaging solution can come into its own.


Maximising potential through automation

To fully maximise the potential of the business and harness the opportunities of the niche market, both machinery and processes can benefit from tailoring. Customising can encompass various aspects, from design and functionality to adaptability and production efficiency. 

To custom-build an automated packaging machine for a specific market, one first needs to fully understand the niche, the products, the opportunities and the challenges facing the manufacturer. This is why working with a specialist equipment manufacturer is essential when an off-the-shelf solution is not an option. Custom packaging solutions offer a wider range of benefits when managed properly, bringing vital futureproofing and the flexibility to adapt to changing niche market trends.

  • Enhanced brand identity
  • Increased consistency
  • Improved functionality
  • Business scalability
  • Reduced waste with precision packaging

Custom packaging machinery creates a consistency that is essential to enhance brand identity and integrity across a product line. Whether this means handling different sized or shaped packages, multiple products or custom orders, perishable or delicate items, machinery should be easy to adjust to suit the production run.


Tailored custom packaging solutions at Jacob White

Custom packaging solutions can offer niche manufacturers a clear way to meet consumer demands and adapt to the unique needs of the market. At Jacob White, we have been building packaging machines for more than 100 years.

We take pride in tailoring solutions and helping niche market businesses overcome traditional hurdles to streamline and maximise their packaging lines. We work closely with our clients to find the perfect fit and offer semi-automated and fully automatic packaging solutions with the widest range of customisation options – talk to us

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Contact Jacob White Packaging

Thank you for your interest in Jacob White Packaging, we will fully support your enquiry and will offer assistance in products, carton design and factory layout. With over 6,000 installations worldwide and experience in packaging most products, we would invite you to contact us with no obligation.

Jacob White Packaging Ltd,
Unit F
Riverside Industrial Estate,
Riverside Way,
Dartford, Kent,
United Kingdom.
Nearest Train Station: Dartford
Nearest Airport: Gatwick Airport
Company Registration No: 1003647
VAT Registration No: GB 714232667