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Steady Growth Predicted for US Beverage Packaging Market

Posted by Carla Colwell
12th October, 2023

The US beverage packaging market is predicted to grow at a steady rate until 2027, according to industry reports. Now beginning to stabilise after a five-year rollercoaster ride, we take a closer look at the driving trends and opportunities emerging from the sector.


Driving trends for predicted growth in the US

With total increases of over $300 billion USD predicted over the next two years, the overall US packaging market is booming. The beverage packaging sector, according to recent industry reports, will continue to see a steady annual increase of around 5%.

Within the sector, reports highlight a particular rise in demand for plastics, despite efforts to reduce it. Consumer habits are changing and driving not only growth, but innovation too.
A surge in innovation within the sector is being driven by consumer demand for lighter and more portable options for a widening beverage range. Predictions include an extraordinary 100% growth increase in the use of plastic wine containers by 2028, for example. Innovation in plastics and a much wider range of sustainable materials is predicted to continue at an accelerating rate as a result.

Development in flexible packaging materials has already begun ticking boxes for both consumers and beverage producers in the US and the wider global market. While development is meeting materials demand, it is also expected to drive further growth and opportunity. And packaging lines will need to keep up.


Harnessing the opportunities

By 2028, the beverage sector is expected to generate US sales upwards of $45.5 billion. This could open new doors for a much wider range as consumer demand continues to rise and packaging materials simplify market accessibility.
This means that beverage producers will need to introduce greater scalability and consistency to the packaging line if they are to fully harness the opportunities. Adapting to the latest materials, meeting demand for sustainability and ensuring the line can handle the additional pressure are key elements to get right.


Are you ready?

With a raft of opportunities out there for beverage producers, updating the packaging line and introducing automation is becoming increasingly necessary. And while investing in packaging machinery is a big commitment, if the right set up is in place, the returns can be swift as opportunities are more easily harnessed.
Scalability and flexibility are key in the packaging sector and we can help to deliver both with close assessment and precisely tailored machinery. Jacob White has more than 100 years’ of industry experience, working with clients from around the world in every sector. With steady growth predicted, act now to maximise your business potential. Talk to us about your beverage packaging line and let us help you.


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